Corporate Blogging - Blog exploring new age / new ideas in Marketing and Marcom

Monday, January 30, 2006

Film crew in action

Sometimes we go to great lengths to bring our stories to life on the On Demand Business site. I recently sent a crew go to the Isle of Wight in the UK to film and interview Andy Stanford-Clark, Master Inventor, IBM UK. Andy has captured the day complete with photos from his perspective in his eight bar blog. An interesting behind the scenes look at what we do.

Why were we at Andy's? Andy invents interesting things that while they often have home use such as a mousetrap that advises you when it had caught something or a widget to keep tabs on his 14 llamas, these inventions are often the beginnings of exciting business applications. If you have followed some of our editorial in the last year or so, we are taking a close look at business transformation, innovation, how to grow your business etc. One lesson I think I find from the interviews and everything I've been doing the last year is that I think we have to find time away from the constand demands for our minds and our time in order for the innovation to occur. Given the demands on our life and time, there isn't enough time to "think"; to let our minds wander. In the current pace of business too many of us are rushing to put checkmarks against the "to do" lists rather than stopping to think if we need to change the list entirely.

I've been away from my blog for a bit of time for a few reasons. I had some personal loss with the deaths of my mother and brother just a couple months apart. Also, I was at a bit of a loss where to go with this blog. I was a bit bored with "blogging about blogging". I'm not sure where this will go but I'm thinking that this blog may morph into a conversation more about how to cut through the clutter of our business lives to get to the next level, how to work on the cutting edge or be on the beginning edge of business trends.

No promises yet... In the meantine, check out what Andy has to say. Something about living in a 400 year old farmhouse on the Isle of Wight while tinkering and inventing sounds like a pretty interesting mix.

Thanks for checking in with me.