Corporate Blogging - Blog exploring new age / new ideas in Marketing and Marcom

Thursday, October 27, 2005

Ad Club of New York and USA Today luncheon

A nice hello to all the people I met today at the Ad Club of New York and USA Today The Wave of Innovation luncheon. I've participated in several blogging seminars recently but I have to give a real shout out to the organizers of this meeting. Rather than focus just on the newly popular theme of blogging, the panel was questioned on a variety of new-age marketing tools like mobile marketing, search engines, old and new media, the challenges of building brands in a marketplace full of disparate channels.

The originally scheduled IBM panel member Deirdre Bigley wasn't able to attend and she asked me to step in for her. Thank you Deirdre - I had a great time. Other panel members included Lisa Judson from America Online, Bob Scaglione Sharp Electronics and Nancy Wiese with Xerox. At one point I found myself so engrossed in listening to my colleagues I nearly forgot the question we were supposed to be answering. Kevin Maney served as moderator and I learned that he will soon be starting his own blog for USA Today. So Kevin - we anxiously await your arrival. I wonder if Kevin would agree to an interview for the On Demand Business site - what do you say Kevin? Rick Bonti - really enjoyed our lunch time chat. I'll have to take your advise about Friday nights ;-)

Thanks for checking in with me.

Wednesday, October 19, 2005

IBMers resignation shows loyalty to employer and his principles

As a follow-up on this story that has captured quite a bit of attention - particularly outside the US, I wanted to share a really great post from Instapundit. After taking IBM a bit to task for allowing the employee to quit of his own accord, they've come back to say they think they were a bit harsh on IBM and provided a different view. They have posted an e-mail they received from an unidentified IBMer. I've quoted a couple of the paragraphs below...

"In fact Gaurav decided to resign because out of appreciation and a sense of loyalty to IBM. He wrote, "The second thing dear to me is IBM's well-being. IBM has been a good employer to me. I have no complaints about them. Even in light of these events, they did not pressurise me to go against my principles and hush the matter up. Yet, IBM was being dragged into this unnecessarily. It was being made a target of bizarre pressure tactics. If even one Thinkpad laptop was actually burnt, it would cause a lot of bad press and nuisance for IBM. So I did not want IBM's well-being to be compromised in any way."
"To me that is the big story, that any corporation can still inspire such loyalty in it's employees that they'd rather leave the company than see it get hurt is, these days, nothing short of wondrous. That there are still people like Gaurav Sabnis who stick to their principles, even when it means making the tough decisions, is marvelous. I'm sorry I never got a chance to meet the man, or work with him, as he's exactly the kind of person we need to keep."

I agree with this writer. According to Gaurav, he was asked by IBM not to leave and to rethink his decision to leave IBM. I am an IBMer and I do see that IBM seeks out people with the values demonstrated by Guarav and does try and keep people with those values at IBM.

I come back to the fact that this is "fun and games until someone gets their eye poked out". I am a self titled "blogvangelist" at IBM but this also makes me realize that not everyone everywhere is playing by the same rules and even more, it is sometimes hard to know the rules. My concern is that if it has thrown up a cautionary flag for me does it do so for others and does it make some people feel that it just isn't worth the risk to be playing in this "game". If so, it will stifle our open communications. That is a risk worth pondering.

Thanks for checking in with me.

Tuesday, October 11, 2005

Global twist in Corporate Blogging

Todd Watson who writes a blog for us on the On Demand Business site just clued me into to this one. This puts a whole new twist on a number of issues: Free Speech; Blogging and your job; strong arm tactics; protecting a respected employer from a PR scandal, etc. I'm not sure what to make of it other than to say it looks like he really fell on his sword. You have to read it for yourself at Vantagepoint. Gaurav (edited to correct spelling from Guarav to Gaurav - thank you Gaurav for pointing out the error) - you made a remarkable decision.

I guess it is just a reminder when we are looking at global blogging not everyone around the world is playing by the same "rules". We really need to be considerate when encouraging our people around the world to blog. The cost to them could be higher than we expect.

Thanks for checking in with me.

Thursday, October 06, 2005

Blogging Means Business and I'm back

I'm back. I've been back at work for a while but just wasn't sure how to get back to my blog. At first I thought about doing a blog tribute to my mom but it would take a book to do justice to her life. So, I've finally decided that I may just add a line here and there about her from time to time.

It has been a busy few weeks so it is going to take me a bit to catch up. I want to spend some more time talking about my trip and my blogging discussions around the world but first I just want to highlight what many others in the blogosphere have already commented on. I recently created and published an interview with 2 IBM executives; Harriet Pearson and Willy Chiu on the IBM On Demand Business site titled Blogging Means Business. There has been a good amount of Buzz around the piece and I'm happy to say for the most part it is good Buzz. There was a little bit of controversy about whether the 2 executives I featured are credible speakers on blogging if they don't have their own external blogs. I think the question was first raised by BL Ochman with one of the best responses on NevOn.

What did I learn from this piece. We probably should have mentioned that both Harriet and Willy do have internal blogs in IBM and we should have added a link to other IBM external bloggers. And stay tuned... I may have a new IBM executive blogger up on the On Demand Business site shortly ;-)

Thanks for checking in with me.

About Mom: One of my favorite stories is told by my neice. She tells about how she came to live with her Grandmother for a year as a teenager - a move she wasn't too happy about. Then she learned how her grandmother could run faster in spike heels and a short skirt than she could as a teen and soon realized how "cool" her grandmother was and what cool clothes her grandmother had. Even into her later years, my mom was a very stylish dresser who walked several miles a day.