Blogging continues to gain traction at IBM
One of the key themes we keep hearing in IBM was summed up As Irving Wladawsky-Berger (himself an IBM blogger!) notes, "this feels very much like 1995-96, the early days of the Web. Something significant is happening, and its ultimate meaning and shape haven't yet emerged. We have a unique opportunity to understand and help our clients -- and IBM itself -- leverage this phenomenon."
I've been thinking this week. IBM may not have been the first to engage in the blogging party and some have even been critical of us. But we, like a lot of our customers, have to approach blogging with a lot of thought and strategy. It's just our DNA. I think in the end, we will develop some excellent information, technology and strategies that can help a lot of our customer make good business use of the corporate blog not only external blogs but blogs with and among customers, internal blogs etc. - a true enterprize solution with a business purpose. That is what IBM does best - help our customers solve business issues and gain competitive advantage.
Thanks for checking in with me.