IBM Blogfest 2005
"Best conference I've been to in ages"... "Just wanted to say I think you did an AMAZING job today. It was educationsal, fun and best of all I don't think I've ever seen you happier - Congrats".
Wow... amazing what some kind words can do to the soul.
Towards the end of the conference we broke into groups to prepare strategies for the various business units. Some of the teams were more cautious... we are going to monitor for a bit to see what we want to do... but others were ready to go and get their subject matter experts on board and start some blogs. I think we planted a few seeds and even this week, I've seen some of them start to grow.
So, what is my recommendation to you if you are in a company and want to get some traction on blogging. 1) as with any project, you will probably want/need a senior exec who really gets it and is ready to push at the top. 2) go to a seminar or two your self (the AMA Blog Seminar is a great place to start) 3) Plan an education session. There is enough information out there on the web to enable you to pull together educational sessions on all the key points. Find people in your organization or even bring in some outside experts. I have included our agenda items in the event that would help you get organized.
Introduction to Blogging
IBM Blogging Guidelines
Factors That Determine a Successful Blog
RSS, Podcasting and other important new media tools
Case study of a blog on ibm.com
Case study of an IBMer blogging on a 3rd party site
Blogs & Search Engine Optimization
A case study of the GM Vice Chairman's blog
Monitoring Blogs for Market Intelligence
Breakout sessions to define your business unit blog strategy.
Thanks for checking in with me!