Bad words on corporate web sites
The search for influential bloggers
The holy grail among marketers: the development of tools that efficiently and quickly unearth influential blogs or blog discussions. [BusinessWeek Blogspotting]
When I read the above article from BusinessWeek Blogspotting, I was a bit surprised to find the word &*%^%% well you will have to read the article for yourself to find out what the word is.
I know it is hard with all this linking etc. to read everything. We do something called the "Quickread" on the On Demand Business site and I remember learning the importance of reading every page of every one of the links in the Quickread which links out to other articles we found interesting. I learned the importance because one time I found the "F" word believe it or not in an article in one of the very respected major publishers sites.
So, I pose the question. How do we feel about having the word #$%(&&^^!!@ in an article that is a direct link from corporate pages? My view? I'm not a prude but I do get tired of hearing bad language on the streets - particularly when I'm out there with my daughter. Maybe some brands are more aligned to some rougher language but I think that a brand such as the one I work for IBM should probably be cautious. It just doesn't really suuport our brand.
Thanks for checking in with me.